The Australasian Gaming Expo (AGE) will hit Sydney’s brand-spanking-new ICC Sydney from August 15 to 17 and it’s set to be the biggest in its 27-year history, according to organiser Gaming Technologies Association (GTA).

Australasian Gamin Expo 2017

Australasian Gaming Expo 2017, at the new International Convention Centre Sydney, will be the biggest in the exhibition’s 27 year history, attracting more international players than ever before, say organisers.

Speaking to GGR Asia in Macau at this week’s Global Gaming Expo (G2E) Asia, Adrian Halpenny, chairman of GTA, said he had high hopes for this year’s exhibition and its new venue.

A total of 222 exhibitors have so far signed up for AGE 2017, he said, including many big-name international casino giants and gaming machine and equipment suppliers.

That’s more exhibitors already than last year, which itself was a record-breaking year: 2016’s event attracted 195 exhibitors and 6,813 visitors.

“We’re expecting another record year. We have had strong growth throughout the last two or three years… and we’re expecting a huge uptake this year in terms of visitation,” said Halpenny. “It’s going to be a milestone trade show for us because the show is moving to the new ICC, which is certainly a world-class facility.”

More International Exhibitors

Halpenny believes the new venue will also attract more international visitors than ever before, particularly from the Philippines and elsewhere in the Asia-Pacific region.

The ICC,which opened in December last year on the waterfront in Sydney’s Darling Harbour, is Australia’s largest fully integrated convention, exhibition and entertainment centre, conceived to establish the city as a hub of global trade fairs, like AGE.

It’s a truly multipurpose event space, with more than 70 meeting rooms, three theatres and two formal ballrooms.

“There’s a lot of businesses getting done in our show and a lot of products that target specifically at the region get released,” said Halpenny. “It has become another timely platform to start to release new products to the market.”

Hard-hitting Seminars

As well as a huge exhibition space packed with the biggest names in gaming and the latest cutting edge technology on show, there will be a series of seminars spanning the first two days of the three-day event.    

GTA said this week it will be laying on seven seminars, focusing on topics ranging from planned integrated resort developments in the Asia-Pacific region over the next five years, to the current and future trends of the gaming industry.

Expect the opening up of the Japanese market to be a hot topic on the agenda.

There will also be a round-table discussion including executives from top gaming equipment manufacturers Ainsworth Game Technology Ltd, Scientific Games Corp, Interblock DD, Konami Gaming Inc, Aristocrat Leisure Ltd and IGT International.